Further work on food?
Modernity equals, to some extent, a situation of a plethora of choices with very little guidance as to which choices to make. Traditional moral scripts fail, yet self-identity still develops through the choices we make. Our relationship to food expresses many of those choices, and to some extent, becomes an application/manifestation of virtue, especially with regard to organic food/slow food/cloned food. Of relevance here: risk society & conspicuous consumption.
Experiment: to what extent do food choices reveal conceptions of personal identity?