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If students are customers, why don’t they do their research?

Posted February 14, 2009 by Jacques Rousseau

A discussion I have each semester with new students is whether they consider themselves to be customers or not. The distinction I’m trying to get them to grapple with is that as students, they are themselves a key determinant of how good the “product” ends up being. In other words, they cannot just place their [...]

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